Pictured above: Seeff CEO Stuart Manning (left) and Malcolm Mycroft, Pick n Pay’s Corporate Marketing GM, sign their strategic partnership which will see Pick n Pay welcoming new Seeff home owners into the relevant areas with a small welcome pack and wishing them happiness in their new home.
Real estate giant Seeff have formed an exclusive strategic partnership with the country’s largest retailer, Pick n Pay.
Says Seeff CEO, Stuart Manning: “We chose Pick n Pay as our strategic partner because there is a great deal of synergy between the two brands, both in terms of their family roots and their values, and see it as a value-adding relationship which embodies the way in which related services today mesh together to seek to enhance the clients’ overall experience.
“The two brands are also perfectly matched in terms of their strategic positioning, with many opportunities to mutually benefit from the specific products that each brand offers which are most attractive to their respective customer bases. Pick n Pay will be welcoming new Seeff home owners into the relevant areas with a small welcome pack and wishing them happiness in their new home. The partnership will be based on added benefits for our customer and a drive to improve customer satisfaction.”
According to Malcolm Mycroft, Pick n Pay’s Corporate Marketing GM, the Group has been making significant inroads with non-traditional marketing campaigns and this partnership speaks directly to that. “We agree that the synergy between the two brands is obvious and look forward to what we believe will be a long and fruitful partnership that will ultimately serve to benefit the consumer.”
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